PILLAR MARKETING LEAD Permanent

• To provide strategic partnership to Pillar EXCO, relevant Business Unit EXCO’s and Segment Marketing EXCO by assessing business needs, offering marketing solutions, advising and directing the input into the development of overall segment marketing plans and leading programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement).
• Manage expenditure planning and reporting within approved budget parameters
• Increase operational efficiency and suggest solutions to enhance cost effectiveness
• Control costs for business area
• Plan, implement, manage and report on cost effectiveness and communicate or escalate any variances
• Manage high risk and problematic financial issues in area of accountability and contribute to the development of policy
• Draw up a budget aligned to tactical delivery plans, monitor effectiveness and report on variances
• Contribute to the development of overall area budget
• Develop tactical budget for area of responsibility that minimise expenditure and manage costs
• Control the budget for area including the authorisation of expenditures and implementation of financial regulations
• Drive strategic relationships with relevant peers to enable optimisation of the business value chain
• Engage with relevant leaders to collaterally and proactively manage the requirements of relevant function or business
• Actively seek and contribute to diverse opinions
• Drive strategic relationships to collaterally make sense of the ambiguity and uncertainty inherent to the organisation.
• Advise and direct the development of customer marketing strategies and plans in line with the business strategic direction and the marketing value chain for the respective sub-segments.
• Provide input into the development of overall segment marketing plans and lead programmes in line with the business strategic direction
• Design and develop the relevant integrated customer marketing strategies that ultimately result in profitable growth of the sub-segment across relevant channels
• Promote and apply professional marketing standards, practices and governance which are aligned to the sub-segment strategy and segment marketing strategy
•  Provide thought leadership to programmes and campaigns aimed at ensuring more efficient program processes
• Increase the profitability of existent products/services within portfolio, as well as the development of new products/service for the business
•   Provide support to the leadership team of respective portfolio
• Define and manage the marketing calendar for respective portfolio and ensuring alignment with sales efforts and the business’s overall goals and objectives.
• Consult with business to identify, assess marketing needs and offer innovative solutions
• Continuously engage business and marketing stakeholders to identify needs for marketing activities and set targets for business improvement through a consultative approach of contextualisation and clarification
• Co-create with business and marketing stakeholders to find solutions for business challenges/opportunities, with the aim of elevating the marketing function
• Plan and design marketing programmes and monitor progress, resolve issues and initiate appropriate corrective action
• Clarify business requirements and translate business objectives to marketing objectives
• Create business case for investment and prioritize according to existing funding
• Compile marketing plan and determine the budget
• Determine outcomes and measurement requirements
• Capability selection (identify marketing disciplines)
• Identify marketing mediums and define messaging
• Resource the strategic solutioning team aligned to different capabilities
• Identify and allocate activities to Capability Leads
• Determine areas of impact and develop stakeholder map for delivering end to end solution
•  Define and lead the integrated marketing communications plans translated from the multiple-franchise/segment business/marketing strategies
• Translate marketing objectives into the integrated marketing communications (IMC) plan with direction on how to achieve the marketing objectives through identification of integrated communication channels, budget, and message hierarchy
• Assign the relevant capabilities to refine the IMC plan
• Identify capabilities required to deliver on the need through strategic solutioning, development, execution, reporting and measurement
• Lead the outcomes of the various capabilities through the marketing value chain
• Map for delivering the end-to-end solution through the development of project plan, timelines, workflows, stakeholder map and communications plan
• Demonstrate how IMC plans will translate into bottom line (P&L) efficiency and effectiveness measures
• Align business and marketing functional strategies and ensure marketing activity performance feedback for business improvement and marketing value chain
• Utilise understanding of contextual landscape, business and marketing strategies and find ways to link business and marketing functional strategies for the development of marketing programmes/projects that are aligned to the overall strategy of the organization
• Provide feedback to business and marketing stakeholders regarding the progression and impact of marketing activities as they progress through the marketing value chain
• Share knowledge and insights regarding marketing activity performance and establish new goals to improve business performance
• Establish meaningful relationships with internal and external stakeholders to enhance and strengthen the creative excellence capability
• Partner with Marketing/Capability Heads/Leads and key stakeholders in the development and co-ordination of communications that effect the business/marketing objectives.
• Partner across the marketing value chain to develop creative excellence strategy and executional principles with actionable goals and relevant metrics
• Ensure cross-functional collaboration and partnership within the business to translate concepts into execution and necessary adjustments to the concept
• Build external relationships to ensure they are immersed in trends, technology, and best practice
• Integrate business information, and compare, analyse and produce reports to identify trends, discrepancies and inconsistencies for decision making purposes
• Use the insights gained through integrated business reports to measure success of marketing activities and realign tactical strategy implementation and objectives appropriately
• Provide input into, and implement, corporate governance, compliance, integrity and ethics policies in area of accountability to identify and manage risk exposure
• Implement and provide input into the development of governance and compliance procedures and processes within area of accountability and identify risks.
• Monitor changes in legislation, regulations, initiatives and relevant industry practices
• Ensure drafting and implementation of appropriate interventions.
• Maintain expert knowledge on relevant legislative amendments, industry best practices and internal compliance procedures and requirements
• Plan and manage performance, talent, succession and culture across function to improve performance
• Ensure contracting and assessment of performance expectations in line with identified objectives and enable a learning and growth culture
• Provide direction, coaching, and regular feedback to employees to improve performance
• Build management team succession plans for critical roles in own area and influence strategic resource planning of partners
• Ensure resolution of conflict and respond to any complaints or concerns timeously.
• Ensure that direct reports are recognised and rewarded in line with organisational practice and governance set by the REM committee
• Optimally influence the effective application of and support for organisational talent strategies
• Influence the alignment and adoption of different priorities in people management strategies as articulated through the strategic people levers
• Demonstrate leadership behaviour through personal involvement, commitment and dedication in support of organisational values
• Establish an enabling climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity
• Influence the development and enablement of a culture and climate where the organisational values are demonstrated and lived
• Influence the understanding and adoption of the organisational strategic direction
• Cuts to the core of issues and applies effective analysis, logic and creativity to identify and implement
• Achieves results in an environment that is continually shifting and where there may be few precedents or structures to guide task execution
• Is a self-starter and originator who maintains high levels of activity and produces a consistently high quality output within agreed deadlines
• Prompt and proactive in driving for results and sets demanding goals for self and others
• Accepts change and new ideas and adapts to changing requirements
• Remains level-headed in situations of stress or pressure and persists in pursuing goals despite obstacles and setbacks
• Develops a wide network of business contacts and uses influential people as agents to accomplish professional objectives
• Shows insight into interpersonal dynamics and is able to adapt his/her responses accordingly, displaying appropriate tact, sensitivity and empathy
• The capacity to create appropriate levels of impact by using verbal and non-verbal communication skills to influence and/or negotiate win-win agreements to proposals, plans or ideas
• To provide strategic partnership to Pillar EXCO, relevant Business Unit EXCO’s and Segment Marketing EXCO by assessing business needs, offering marketing solutions, advising and directing the input into the development of overall segment marketing plans and leading programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement)
• Manage expenditure planning and reporting within approved budget parameters
• Increase operational efficiency and suggest solutions to enhance cost effectiveness
• Control costs for business area
• Plan, implement, manage and report on cost effectiveness and communicate or escalate any variances
• Manage high risk and problematic financial issues in area of accountability and contribute to the development of policy
• Draw up a budget aligned to tactical delivery plans, monitor effectiveness and report on varianceContribute to the development of overall area budget
• Develop tactical budget for area of responsibility that minimise expenditure and manage costs
• Control the budget for area including the authorisation of expenditures and implementation of financial regulations
• Drive strategic relationships with relevant peers to enable optimisation of the business value chain
• Engage with relevant leaders to collaterally and proactively manage the requirements of relevant function or business
• Actively seek and contribute to diverse opinions
• Drive strategic relationships to collaterally make sense of the ambiguity and uncertainty inherent to the organisation
• Marketing Strategy Development
• Advise and direct the development of customer marketing strategies and plans in line with the business strategic direction and the marketing value chain for the respective sub-segments.
• Provide input into the development of overall segment marketing plans and lead programmes in line with the business strategic direction.
• Design and develop the relevant integrated customer marketing strategies that ultimately result in profitable growth of the sub-segment across relevant channels.
• Promote and apply professional marketing standards, practices and governance which are aligned to the sub-segment strategy and segment marketing strategy.
• Provide thought leadership to programmes and campaigns aimed at ensuring more efficient program processes.
• Increase the profitability of existent products/services within portfolio, as well as the development of new products/service for the business.
• Provide support to the leadership team of respective portfolio.
• Define and manage the marketing calendar for respective portfolio and ensuring alignment with sales efforts and the business’s overall goals and objectives.
• Consult with business to identify, assess marketing needs and offer innovative solutions.
• Continuously engage business and marketing stakeholders to identify needs for marketing activities and set targets for business improvement through a consultative approach of contextualisation and clarification.
• Co-create with business and marketing stakeholders to find solutions for business challenges/opportunities, with the aim of elevating the marketing function.
• Plan and design marketing programmes and monitor progress, resolve issues and initiate appropriate corrective action.
• Clarify business requirements and translate business objectives to marketing objectives.
• Create business case for investment and prioritise according to existing funding
• Compile marketing plan and determine the budget.
• Determine outcomes and measurement requirements
• Capability selection (identify marketing disciplines)
• Identify marketing mediums and define messaging.
• Resource the strategic solutioning team aligned to different capabilities.
• Identify and allocate activities to Capability Leads
• Determine areas of impact and develop stakeholder map for delivering end to end solution
• Define and lead the integrated marketing communications plans translated from the multiple-franchise/segment business/marketing strategies.
• Translate marketing objectives into the integrated marketing communications (IMC) plan with direction on how to achieve the marketing objectives through identification of integrated communication channels, budget, and message hierarchy.
• Assign the relevant capabilities to refine the IMC plan
• Identify capabilities required to deliver on the need through strategic solutioning, development, execution, reporting and measurement
• Lead the outcomes of the various capabilities through the marketing value chain
• Map for delivering the end-to-end solution through the development of project plan, timelines, workflows, stakeholder map and communications plan
• Demonstrate how IMC plans will translate into bottom line (P&L) efficiency and effectiveness measures
• Align business and marketing functional strategies and ensure marketing activity performance feedback for business improvement and marketing value chain
• Utilise understanding of contextual landscape, business and marketing strategies and find ways to link business and marketing functional strategies for the development of marketing programmes/ projects that are aligned to the overall strategy of the organisation
• Provide feedback to business and marketing stakeholders regarding the progression and impact of marketing activities as they progress through the marketing value chain
• Share knowledge and insights regarding marketing activity performance and establish new goals to improve business performance
• Establish meaningful relationships with internal and external stakeholders to enhance and strengthen the creative excellence capability
• Partner with Marketing/Capability Heads/Leads and key stakeholders in the development and co-ordination of communications that effect the business/marketing objectives
• Partner across the marketing value chain to develop creative excellence strategy and executional principles with actionable goals and relevant metrics
• Ensure cross-functional collaboration and partnership within the business to translate concepts into execution and necessary adjustments to the concept
• Build external relationships to ensure they are immersed in trends, technology, and best practice
• Integrate business information, and compare, analyse and produce reports to identify trends, discrepancies and inconsistencies for decision making purposes
• Use the insights gained through integrated business reports to measure success of marketing activities and realign tactical strategy implementation and objectives appropriately
• Provide input into, and implement, corporate governance, compliance, integrity and ethics policies in area of accountability to identify and manage risk exposure.
• Implement and provide input into the development of governance and compliance procedures and processes within area of accountability and identify risks.
• Monitor changes in legislation, regulations, initiatives and relevant industry practices.
• Ensure drafting and implementation of appropriate interventions.
• Maintain expert knowledge on relevant legislative amendments, industry best practices and internal compliance procedures and requirements
• Plan and manage performance, talent, succession and culture across function to improve performance.
• Ensure contracting and assessment of performance expectations in line with identified objectives and enable a learning and growth culture
• Provide direction, coaching, and regular feedback to employees to improve performance
• Build management team succession plans for critical roles in own area and influence strategic resource planning of partners
• Ensure resolution of conflict and respond to any complaints or concerns timorously
• Ensure that direct reports are recognised and rewarded in line with organisational practice and governance set by the REM committee
• Optimally influence the effective application of and support for organisational talent strategies
• Influence the alignment and adoption of different priorities in people management strategies as articulated through the strategic people levers
• Demonstrate leadership behaviour through personal involvement, commitment and dedication in support of organisational values
• Establish an enabling climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity
• Influence the development and enablement of a culture and climate where the organisational values are demonstrated and lived
• Influence the understanding and adoption of the organisational strategic direction
• Cuts to the core of issues and applies effective analysis, logic and creativity to identify and implement
• Achieves results in an environment that is continually shifting and where there may be few precedents or structures to guide task execution
• Is a self-starter and originator who maintains high levels of activity and produces a consistently high quality output within agreed deadlines
• Prompt and proactive in driving for results and sets demanding goals for self and others
• Accepts change and new ideas and adapts to changing requirements
• Remains level -headed in situations of stress or pressure and persists in pursuing goals despite obstacles and setbacks
• Develops a wide network of business contacts and uses influential people as agents to accomplish professional objectives
• Shows insight into interpersonal dynamics and is able to adapt his/her responses accordingly, displaying appropriate tact, sensitivity and empathy
• The capacity to create appropriate levels of impact by using verbal and non-verbal communication skills to influence and/or negotiate win-win agreements to proposals, plans or ideas
• Utilises relevant economic, financial and industry data to assess business performance and make recommendations to ensure growth, viability and competitive advantage within sensible risk parameters
• Understands relevant financial and commercial knowledge to be able to optimise financial resources to meet current and/or future priorities
• The capacity to be resolute and focused in influencing, guiding, supporting, engaging with and directing others to accomplish work objectives
• The ability to identify and apply appropriate metrics to track, evaluate and refine the overall effectiveness and performance of marketing initiatives and investments (e.g. ROMI). Translation of data into actionable insights and establishing linkages from unrelated sources. – Advanced
• The process of unpacking marketing strategy into specific plans of actions with appropriate resources and effective execution of all related activities in line with intended objectives – Advanced

QAULIFYING ATTRIBUTES

QAULIFICATIONS:

• Relevant B Degree
• Relevant Post Graduate Commercial degree with specialisation in Marketing Management, or Business Management, Economics, Finance
• EXPERIENCE:
• Min. 10 – 12 years’ experience in a matrix environment, of which 3 – 4 years ideally at executive level
• Min 4 years’ experience in the financial services sector, services sector, or with commercial and Profit and Loss experience in other sectors
• Experience in commercial aspects of marketing: proposition, pricing, product, promotion, pack and place
• Leadership of teams and cross functional working
• Strong marketing background and thorough knowledge of relevant marketing standards and methodologies
• Proficient in relevant software packages and applications
• Leadership of marketing programmes in support of the business and marketing plans
• Leveraging capabilities of direct marketing, digital performance marketing, social media marketing, above-the-line, digital and traditional media and content marketing.
• Bias for action
• Data and Insights
• Project/programme management
• Marketing Mojo
• Market and customer insights
• Market Research
• Marketing and Communication – Marketing, Advertising and Media (incl. Digital)
• Highly specialised with direct impact on business in terms of value generation