You are accountable for all the selling activities across the portfolio for your assigned category and channel. In close collaboration with the Marketing, Customer and Operational teams, you need to achieve our growth targets in your channel by turning brand strategies into commercial propositions. You own the shopper proposition and you use your shopper understanding to deliver coordinated, innovative, cross-functional sales value to the customer.
Lead the execution of a channel strategy which is aligned to marketing (ATL & BTL), customer and business activities.
Implement a pricing strategy for all assigned channels that is linked to margin and volume delivery.
Achieve promotional revenue objectives by tactic, price point, SKU, drive period & selling event for your assigned channel.
Ensure that pricing & promo activities are routinely compiled & communicated internally & externally.
Translate insights of shopper behaviour across the channel, into POP drivers (i.e. transaction builders, shelf layout, category flow, location on shelf, forward share requirements, point-of-sale triggers)
Use your understanding of the size, cost to serve and growth options of all route-to-markets to implement the route-to-market strategy.
Implement a POP strategy by category & sub-category which provides direction to the field operations team.
Work with the Category Management Manager to develop category management propositions for relevant customers (i.e. space planning, retailer category strategy)
You are customer relationship obsessed. You align with relevant stakeholders by using a strategic relationship building process to understand their needs and exceed their expectations while growing each customer’s and the business.
You consistently demonstrate and proactively deliver a thorough understanding of shopper, category, competition and customer.
Driving Long Term Results
You are fixated on hitting targets and delivering service to the channel. You can see beyond one customer or one point in time.
Developing Myself and Others
You are open to learning new things and you find ways to grow and develop your skills and abilities
Staying a Step Ahead
You have a comprehensive understanding of channel innovations that will elevate our game
2-3 years customer / sales management experience within FMCG
Category management experience across multiple channels